Market research on online dating Dating yahoo
Given that the sites use different approaches to online dating, was one service considered superior to the other? All users were between 30 and 40 years old All users had to be active (i.e.they were paying members of either site), were currently seeking dates, and had been on at least one date via their site in the last month.Users were interviewed at office in New York City or over the internet using Web Ex and telephone We asked all users who were interviewed at Catalyst to eye-track a profile we created. We then explored the users general experiences of online dating and their specific experiences with the site they use.Next, users were asked to log into their account and demonstrate what they would typically do to find matches, assess matches, and then communicate with matches.We were interested in their overall views of the dating experience on their respective sites.Where users had used both sites, we were interested in their comparative observations.General Perceptions In general, users told us that online dating sites, including e Harmony and Match.com, come up short on their claimed ability to make good romantic matches.
The results were interesting and pointed out issues with technology facilitating emotional connection and chemistry between users.
Statement of Limitations This report summarizes conversations held with a total of 16 people (8 e Harmony and 8 users).
The comments, quotes, and opinions in this document reflect only the views of these users and not those of e Harmony or who were not themselves involved with this research in any way.
The intention of this report is to highlight broad themes and provide insights as to how these sites are used by the users we spoke to.
The observations in this report reflect the views of these users which, while accurate for this population, may not be representative of the overall population. With Valentine’s day approaching we wanted to see what users thought of two of the most popular and heavily promoted online dating services: and e Harmony.